Back in 2010, I was a one-woman show! I answered phones, packed boxes, shipped out orders, and even had my kids, 11 and 8 years old, help me after I had picked them up from school.
As Dr. Cass became better known within the supplement industry to colleagues like yourself, word spread fast of my dad's formulations as they realized they were in another realm of effectiveness and healing potential. Practitioners sharing their stories and remedies with colleagues led the company to grow at a rate we could not have foreseen.
Dr. Cass did a lot of our marketing, driving the company forward with his formulations, holding education seminars like the Academy back in 2007-2019 and the well-attended Concordia long weekend conferences, where we could come together and learn, connect, and grow.
As Dr. Cass is moving into retirement (as mentioned in the introduction email to Lianne, our Director of Marketing and Communications), he continues to formulate new products at a furious rate, and has taken a step back from operations and marketing.
Our growing team is moving the company forward, and in line with Lianne’s strategy, that includes our corporate brand identity.